To help brands show up clearly, connect meaningfully, and own their space—online, on shelves, and everywhere in between. No matter the project, the client, or the KPIs, I bring bold ideas, smart execution, and a whole lot of heart. 

I design to create moments of impact.

Along the way, I’ve sharpened my workflow, expanded my toolset, and become the kind of creative who can balance big-picture thinking with sharp execution. Whether I’m concepting, refining, presenting, or teaching, I bring thoughtful direction, cross-functional collaboration, and a calm command of the chaos—because growth doesn’t happen in comfort zones, and good work rarely comes from working alone.

I’ve built a creative practice rooted in curiosity, adaptability, and a genuine drive to keep leveling up. I’ve pitched to leadership, mentored young creatives, and guided campaigns from concept to production. I’ve learned how to extract clarity from vague briefs, juggle multi-brand ecosystems without losing the thread, and marry marketing smarts with personality-driven design.

Over the last 10 years,            I’ve built a creative practice rooted in curiosity, adaptability, and a genuine drive to keep leveling up. I’ve pitched to leadership, mentored young creatives, and guided campaigns from concept to production. I’ve learned how to extract clarity from vague briefs, juggle multi-brand ecosystems without losing the thread, and marry marketing smarts with personality-driven design.

Along the way, I’ve sharpened my workflow, expanded my toolset, and become the kind of creative who can balance big-picture thinking with sharp execution. Whether I’m concepting, refining, presenting, or teaching, I bring thoughtful direction, cross-functional collaboration, and a calm command of the chaos—because growth doesn’t happen in comfort zones, and good work rarely comes from working alone.

Over the last 10 years, 

My professional path           has been a mix of industries, audiences, and brand personalities; working in freelance, in-house, and agency environments doing everything from brand identity and packaging to websites, marketing campaigns, and design systems.

From 2019 to 2021, I also served as an adjunct professor at West Virginia University, teaching upper-level PR students graphic design—both the theory behind what makes design work and the technical tools to bring it to life. Teaching a room full of college seniors how to use the pen tool at 6pm? Builds character. 

My professional path

The full story

The real story begins with 9-year old Clara turning MyScene.com and Barbie.com games (circa 2004, IYKYK) into a full-time creative operation: styling outfits, decorating rooms, and then making “magazines” out of it all with printer paper and a lot (a LOT) of tape.

Fast forward to day one of sophomore year of high school: walking into the yearbook classroom and immediately falling in love. By senior year, I was the editor-in-chief and 100% hooked on visual storytelling, layout design, and the rush of creating something memorable from a blank page.

From that point on, nothing was going to stop me from becoming a graphic designer (not even my college professor who told me to drop out because he didn’t think I could hack it, bless his heart.) I went on to earn my undergraduate degree in design, a master’s in marketing, and started building a career I love—creating award-winning campaigns, brag-worthy brands, and working with seriously awesome people.