mcvodka
Concept development, brand identity & strategy, packaging design
overview
Imagine a world where McDonald’s is sitting on a mountain of excess potatoes—misshapen, surplus, or just too rebellious for uniform fries. What’s a fast-food conglomerate to do?
Enter McVodka, the posh potato elixir born from golden arches and distilled irony.
In a left-field brand pivot that nobody asked for but everyone will be obsessed with, McDonald’s launches a designer vodka brand using their surplus spuds. The twist? It’s high-end, tastefully irreverent, and riding the wave of eco-luxury meets gold-standard branding.
top-shelf ambitions
golden arches meet gold foil
McVodka’s visual world is built on contrast: high-end materials meet lowbrow origins, fast-food references are wrapped in luxury codes, and every detail walks the line between playful and polished. The brand borrows the visual language of premium spirits—clean typography, rich textures, moody lighting—and filters it through a familiar red-and-gold palette that quietly nods to its fast-food DNA.
from spud to shelf
My goal was to strike a balance between conceptual edge and premium execution—a brand that could make you laugh and look twice. The result is a product that feels both inevitable and impossible: a vodka that started in a deep fryer and ended up in a velvet box.
