vandalia house
BRAND development
objective
- Stands out on platforms like Airbnb and VRBO
- Feels cohesive across signage, swag, and social
- Captures the warmth of a mid-century western aesthetic
- Encourages guests to book, share, and return
overview
Vandalia House is a short-term rental property in Tulsa, Oklahoma, located just minutes from rodeo venues, University of Tulsa events, and downtown music hotspots. The owners wanted to build more than a listing—they wanted a personality. Something guests could connect with before they even arrived, and remember long after checkout.
scope of work
- Visual identity system, including: Full logo suite, color palette, typography pairings and styling, brand patterns and elements
- Quick, easy-to-use brand guidelines for host reference
- Custom guest-facing collateral, signage, print, and digital assets
Wallpaper, But Make It Branding
The client had one awesome request: use the vintage western cowboy wallpaper they’d installed in the kitchen as inspiration for the brand. That single design detail became the heartbeat of the visual identity—setting the tone for a brand that’s nostalgic, welcoming, and full of easygoing charm.
strategy
This wasn’t just about making a logo, it was about giving the house a voice (and a little cowboy swagger). I built the Vandalia House brand around themes of mid-century western, old-school optimism, and easygoing charm—pairing a soft but sunny color palette with nostalgic type and playful visual elements.
Staying true to the wallpaper that started it all, I leaned into bold cowboy energy with a wink. The result is a rental brand that feels like a real place with a real personality—not just a spot to crash, but a stay to remember.
strategy
This wasn’t just about making a logo, it was about giving the house a voice (and a little cowboy swagger). I built the Vandalia House brand around themes of mid-century western, old-school optimism, and easygoing charm—pairing a soft but sunny color palette with nostalgic type and playful visual elements.
Staying true to the wallpaper that started it all, I leaned into bold cowboy energy with a wink. The result is a rental brand that feels like a real place with a real personality—not just a spot to crash, but a stay to remember.
mood curation
To kick off creative direction, I pulled together a moodboard rooted in western nostalgia and retro hospitality. Think sun-faded postcards, dusty motel signage, layered textures, and old rodeo posters, with just enough polish to feel intentional, not kitschy. This moodboard set the tone for a brand that feels styled without being staged, and gave us a clear visual throughline from concept to execution.
the results
Within eight weeks of going live, Vandalia House was fully booked for the next six months.
It launched with a brand that’s flexible, fun, and totally scroll-stopping. From the online listings to the in-home extras, every touchpoint feels cohesive and intentional, with personality to spare. The property has carved out a clear presence in a crowded short-term rental market—delivering a stay that’s as thoughtful as it is memorable.
